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Without a doubt, one of the most intriguing bulls to emerge in 2020! Ruby NFF Up the Ante 9171G was the selection of Shoal Creek Land and Cattle and Purdue University out of the Ruby Cattle Company bull sale. Up the Ante offers worlds of look, soundness, dimension, and power in a blaze faced purebred package. He was the high selling Currency son in the first crop of bulls from the $435,000 stud and was the lead off bull in Ruby’s Denver pen of five. He’s backed by the time tested Rhythm cow family out of Ruby’s 2124Z cow that consistently stamps her progeny with quality. His full sister was a $25,000 highlight open in Ruby’s fall sale while his maternal sister, Ruby Rhythm 4B1, was the 2016 Reserve Champion purebred at the National Classic.