Meet the Cattle Visions Team
Welcome to Cattle Visions, America’s premier multi-breed online semen distributor! With over 1,000 bulls listed and a team of passionate and knowledgeable employees - we are here to serve YOU, the independent beef producer! Founded in 2002, we have been helping cattle producers succeed with artificial insemination for 20+ years and are excited to help bring your cattle visions to reality.
Lance Ellsworth
Co - Owner/Co - Founder
lance@cattlevisions.com
Lance was the founding Cattle Visions partner in 2002. His whole professional career has been dedicated to improving the beef genetic pool. He loves when cattlemen and cattlewomen win banners and produce sale toppers while striving to make better cattle. Lance has especially enjoyed leasing and promoting breed-impacting sires and meeting lots of great people on the journey. Lance was born and raised on a cattle & diversified crop farm in Elkhorn, WI. He was active in 4-H & FFA and judging teams along the way while showing cattle at local, state and national shows. He’s on the tail end of his kids’ showing careers and is looking forward to resting a bit while he hunts deer & turkey, but he won’t rest too much while he’s calving & breeding his 40 head cowherd.
Jared Royer
Co - Owner
jared@cattlevisions.com
Jared joined Cattle Visions in 2006. He loves the cow/calf segment of the beef business. Seeing new life, healthy animals, the sunrise/sunset, and being connected to the earth keeps him centered in reality and aware the world doesn’t revolve around him. He believes that ruminants are a great way to see God’s amazing creative design and the need to always be at battle with the reality of evil (disease and sickness). His energy and passion come from helping cattle producers and the Cattle Visions team succeed through team work, vision, goal setting and kicking fear in the face.
Adrianna Haynes
Warehouse Manager/Semen Receiving
adrianna@cattlevisions.com
Adrianna joined the Cattle Visions team September 2020. She works as a Warehouse Assistant packing, filling, and shipping out tanks each day! If you have swung by the office lately, she has probably been the gal that filled your tank. Adrianna grew up on a family cattle farm in Jacksonville, MO where she will continue to reside in her own home built on the farm. She enjoys helping her dad on the family farm, riding horses, spending quality time with the family she grew up around and helps raise Bloodhounds and German Shorthair Pointers with her mom. More than likely, when you see her, you will also see her sidekick - Bear.
Baylee Wade
Warehouse/Order Specialist
baylee@cattlevisions.com
Baylee was raised on a farm in Paris, MO where she and her family raised cattle, sheep, showpigs and own their local feedstore. Throughout her 4-H and FFA years, she showed at many jackpots and junior national events across the country spending time with family and friends while growing connections in the industry. Her passion for agriculture and dedication to supporting producers continues to grow everyday and she is eager to work to make the cattle industry better.
Caroline Sicht
Digital Marketing/New Bull Contracts
caroline@cattlevisions.com
Caroline joined the Cattle Visions team in April 2023, and has loved learning the semen-selling business! She manages our social media platforms, manages digital marketing projects, and handles all new bull contracts. Caroline was born and raised on a show cattle farm in Ashland, MO where her and her parents raise and sell show cattle. She grew up showing cattle in 4-H and FFA and remains passionate about youth in agriculture and running livestock shows. She is an advisor for the Missouri Club Calf Association and runs a livestock photography business. Her favorite things are the color pink, cattle shows, her golden retriever, live country music, and spending time with friends and family! The only thing she likes more than good cattle is good cattle people!
Christina Mosley
Semen Ordering/Customer Service
christina@cattlevisions.com
Christina has been a member of the Cattle Visions team since March of 2020. Christina works as a sales representative, purchasing agent, handles email marketing, and coordinates AI School training. Christina is a 7th generation cattle farmer in her home county and enjoys spending time on her diversified farm and talking cows with others!
Doug McDowell
Financial/Accounting
doug@cattlevisions.com
Doug joined the Cattle Visions team October 2020, and oversaw the construction of the new warehouse and shipping shed while learning the details of his new job working in the warehouse. He focuses a lot of his attention on packing orders as quickly and accurately as possible. He also checks inventory and helps with overall maintenance of the storage tanks and keeping up with stocking AI supplies. Doug spent the last 30 years working in healthcare as a clinical exercise physiologist in cardiac and pulmonary rehab. Covid forced a job change. But it’s been a good change for him and has helped him focus more on what he grew up doing with his dad and brother…raising cattle! His cattle are on the farm in Montgomery County, MO. Doug and his wife Joanna live in Columbia, MO, have two grown children and one new grandson.
Eric Adkins
Bull Barn - Bull Collection/Custom A.I. Services
eric@cattlevisions.com
Eric joined the Cattle Visions team in August of 2015. He works in our bull barn coordinating the semen lab. He also assists with the bull collections and works as an AI tech helping customers synchronize and breed their cattle. Eric was raised on a cattle farm in Hallsville, MO. He spent several years working as a herdsman on a dairy before settling back to his beef cattle roots. He currently raises a small herd of Hereford cattle along with his wife and three children.
Heather Greene
Customer Service
heather@cattlevisions.com
Heather became a part of the Cattle Visions family in 2009 while raising her three boys on a small farm in Madison, Mo. She has had many roles over the years serving Cattle Visions customers and helping the team implement new systems and technologies to make the customer experience more enjoyable and efficient.
Katie Youse
A.I. Certificates/Customer Service
katie@cattlevisions.com
She joined the Cattle Visions team in March 2020, you have probably talked with her on the phone one or twice! Katie works as a Sales Representative, handling the AI certificates, assisting with AI Schools, and attends a few trade shows throughout the year! Katie was raised on a farm outside of Clarence, MO where her family and her raise bottle calves and sell meat. Throughout high school she was active in 4-H, FFA and spent countless hours volunteering at the local veterinary clinic. In College, Katie ran a dairy grazing herd and taught other students. She finds joy in helping farmers grow their herd genetics!
Kelsie WIlson
Warehouse/Order Specialist
kelsie@cattlevisions.com
Kelsie grew up on a small, fourth-generation farm in Northeast Missouri, where she learned the ropes of row crop farming and cow/calf operations from an early age. She spent most of her childhood showing home-raised cattle, sheep and horses through 4-H and FFA along side her brother. This experience sparked her passion for the livestock industry and inspired her to raise her own registered Simmentals. She looks forward to continuing her knowledge in the beef industry, and serving Cattle Visions' customers!
Mike Henderson
Customer Service/Semen Ordering
mike@cattlevisions.com
Mike became a Cattle Visions team member in March 2026. After a 10-year career with MFA Inc., he looks forward to applying his knowledge and experience as a Sales and Customer Service Representative. Mike brings a long history in the seedstock cattle business and livestock industry. He resides in Mexico, MO where he enjoys livestock shows, following sports and keeping tabs on his three grown children’s activities.
Rachel Hasty
Bull Barn - Bull Collections/Custom AI Jobs
rachel@cattlevisions.com
Rachel joined Cattle Visions in September 2025 and helps with daily operations, bull collections, and works as an AI tech.
She brings experience across multiple states and several sectors of the beef industry and is passionate about helping producers succeed.
Carl Newbrough
Co - Founder
carl@cattlevisions.com
Carl Newbrough started a semen distribution company called Newbrough Genetics in 2002. Shortly after, he partnered with Lance Ellsworth to form Cattle Visions, located in Clark, Missouri. Carl has been active in the cattle industry his whole life, and learned to artificially inseminate cattle in the 1970s because his daughter wanted to show cattle. His knowledge and passion for artificial insemination in beef cattle continued to grow from there! We are thankful to have had his leadership and passion to guide us over the years.
