Meet The Team

Welcome to Cattle Visions, America’s premier multi-breed online semen distributor! With over 1,000 bulls listed and a team of passionate and knowledgeable employees - we are here to serve YOU, the independent beef producer! Founded in 2002, we have been helping cattle producers succeed with artificial insemination for 22 years and are excited to help bring your cattle visions to reality.


Lance Ellsworth
Co - Owner/Co - Founder

Lance was the founding Cattle Visions partner in 2002. His whole professional career has been dedicated to improving the beef genetic pool. He loves when cattlemen and cattlewomen win banners and produce sale toppers while striving to make better cattle. Lance has especially enjoyed leasing and promoting breed-impacting sires and meeting lots of great people on the journey. Lance was born and raised on a cattle & diversified crop farm in Elkhorn, WI. He was active in 4-H & FFA and judging teams along the way while showing cattle at local, state and national shows. He’s on the tail end of his kids’ showing careers and is looking forward to resting a bit while he hunts deer & turkey, but he won’t rest too much while he’s calving & breeding his 40 head cowherd.

Jared Royer
Co - Owner

Jared joined Cattle Visions in 2006. He loves the cow/calf segment of the beef business. Seeing new life, healthy animals, the sunrise/sunset, and being connected to the earth keeps him centered in reality and aware the world doesn’t revolve around him. He believes that ruminants are a great way to see God’s amazing creative design and the need to always be at battle with the reality of evil (disease and sickness). His energy and passion come from helping cattle producers and the Cattle Visions team succeed through team work, vision, goal setting and kicking fear in the face.

Patty Helmka
Office Manager/Customer Service

Patty has been here since Cattle Visions was founded in 2002 (that's 22 years!) Her job title is "office manager," but she plays a vital role to our CV team that goes far beyond that. She was active in 4-H throughout school and now lives on a small farm nearby with her husband, Marty. Patty can tell you many stories about traveling with Carl and other CV staff to trade shows around the country where she connected with bull owners and customers alike. Now semi-retired, she is grateful for the many friends she's made in the cattle business over the years. Most of her free time is spent with their two grown children and three grandchildren or traveling. Cattle Visions wouldn't be what it is today without her!

Heather Greene
New Bull Contracts/Customer Service

Heather became a part of the Cattle Visions family in 2009 while raising her three boys on a small farm in Madison, Mo. She has had many roles over the years serving Cattle Visions customers and helping the team implement new systems and technologies to make the customer experience more enjoyable and efficient.

Eric Adkins
Bull Collection/Custom A.I. Services

Eric joined the Cattle Visions team in August of 2015. He works in our bull barn coordinating the semen lab. He also assists with the bull collections and works as an AI tech helping customers synchronize and breed their cattle. Eric was raised on a cattle farm in Hallsville, MO. He spent several years working as a herdsman on a dairy before settling back to his beef cattle roots. He currently raises a small herd of Hereford cattle along with his wife and three children.

Adrianna Haynes
Shipping Manager/Semen Receiving

Adrianna joined the Cattle Visions team September 2020. She works as a Warehouse Assistant packing, filling, and shipping out tanks each day! If you have swung by the office lately, she has probably been the gal that filled your tank. Adrianna grew up on a family cattle farm in Jacksonville, MO where she will continue to reside in her own home built on the farm. She enjoys helping her dad on the family farm, riding horses, spending quality time with the family she grew up around and helps raise Bloodhounds and German Shorthair Pointers with her mom. More than likely, when you see her, you will also see her sidekick - Bear.

Christina Mosley
Semen Ordering/Customer Service

Christina has been a member of the Cattle Visions team since March of 2020. Christina works as a sales representative, purchasing agent, handles email marketing, and coordinates AI School training. Christina is a 7th generation cattle farmer in her home county and enjoys spending time on her diversified farm and talking cows with others!

Doug McDowell
Warehouse Manager/Order Fulfillment

Doug joined the Cattle Visions team October 2020, and oversaw the construction of the new warehouse and shipping shed while learning the details of his new job working in the warehouse. He focuses a lot of his attention on packing orders as quickly and accurately as possible. He also checks inventory and helps with overall maintenance of the storage tanks and keeping up with stocking AI supplies. Doug spent the last 30 years working in healthcare as a clinical exercise physiologist in cardiac and pulmonary rehab. Covid forced a job change. But it’s been a good change for him and has helped him focus more on what he grew up doing with his dad and brother…raising cattle! His cattle are on the farm in Montgomery County, MO. Doug and his wife Joanna live in Columbia, MO, have two grown children and one new grandson.

Jacob Heimer
Bull Collection/Custom A.I. Services

Jacob joined the Cattle Visions team September 2020, He works as our Bull Barn Correspondent in scheduling bull collections, assisting in collections, and overall maintenance and care of the facility. Jacob also works as an AI tech helping on breed jobs for the company! Jacob grew up on a pig farm in Northeast MO, spending his younger years actively showing pigs all over the United States. Jacob now lives in Centralia with his wife Lynzie and 3 ornery children. Jacob has a small herd of cattle and also started a hobby of beekeeping in 2021 which he enjoys very much!

Katie Youse
A.I. Certificates/Customer Service

She joined the Cattle Visions team in March 2020, you have probably talked with her on the phone one or twice! Katie works as a Sales Representative, handling the AI certificates, assisting with AI Schools, and attends a few trade shows throughout the year! Katie was raised on a farm outside of Clarence, MO where her family and her raise bottle calves and sell meat. Throughout high school she was active in 4-H, FFA and spent countless hours volunteering at the local veterinary clinic. In College, Katie ran a dairy grazing herd and taught other students. She finds joy in helping farmers grow their herd genetics!

Caroline Sicht 
Digital Marketing/Warehouse

Caroline joined the Cattle Visions team April 2023, and has loved learning the semen-selling business! She manages our social media platforms, assists with other marketing projects, and helps pack tanks during busy seasons. Caroline was born and raised on a cattle farm in Ashland, MO where her and her parents raise and sell show cattle. She grew up showing cattle in 4-H and FFA and remains passionate about youth in agriculture and running livestock shows. She is an advisor for the Missouri Club Calf Association and is involved with the Missouri State Fair Sale of Champions. Her favorite things are the color pink, cattle shows, her golden retriever, live country music, and spending time with friends and family! The only thing she likes more than good cattle is good cattle people!

Carl Newbrough
Co - Founder

Carl Newbrough started a semen distribution company called Newbrough Genetics in 2002. Shortly after, he partnered with Lance Ellsworth to form Cattle Visions, located in Clark, Missouri. Carl has been active in the cattle industry his whole life, and learned to artificially inseminate cattle in the 1970s because his daughter wanted to show cattle. His knowledge and passion for artificial insemination in beef cattle continued to grow from there! We are thankful to have had his leadership and passion to guide us over the years.